Sales at Taiwan's third largest bicycle manufacturer Ideal Bike Corporation, follow a similar trend as the country's two other main producers Giant and Merida. In January, sales suffered a sharp 53% year-on-year decline; in February, they saw a 17% decline, followed by another 31.4% decrease in March. Even though these three companies' sales continued to decline by double digits compared to January-March 2025, they appear to have shifted into the lowest gear.

Bosch Group年度財報指出，2025年表現受到貿易政策波動、艱難市場環境、匯率走勢不利及競爭加劇等因素影響。公司因此未能實現預期結果，經匯率調整後銷售額僅成長4.1%。Bosch eBike Systems執行長Claus Fleischer針對電動自行車產業現況提出觀察，他表示：「就經營角度來看，2025年對自行車產業而言又是充滿挑戰的一年。市場持續整併，但也不敢過於樂觀。製造商及經銷商的庫存持續下降，終端消費者需求也逐步回穩。地緣政治發展走向及貿易政策不確定性，造成許多產業面臨更複雜的問題，電動自行車產業也不例外。」

儘管運動運品及自行車產業市場發展不均，Decathlon S.A. 2025年業績仍穩定成長。該法國零售商財報顯示，營收及獲利均成長。不過，各類別數據表現透露有限，尤其自行車，因此成長動能來源及成長趨勢續航力仍有待觀察。

比利時自行車市場表現穩健，與多數歐洲國家背道而馳。該市場經過2022年銷售高峰後，已回落至疫前水平，且未如德國、義大利及荷蘭市場出現持續下滑的趨勢。2025年，比利時市場銷量甚至增加至578,737輛，年增7.1%。這般奇蹟表現的背後原因為何？

2025年法國自行車市場經濟數據慘淡，各項指標均為負值。整體市場銷量下降6%，營收年減4.8%。平均零售價格小幅下跌，電動自行車銷售下滑16%。這波收縮反映當前經濟困境，也顯示出結構性轉變，即疫後需求回升降溫及購車補助政策結束的效應。

Merida Industry's first quarter 2026 results show the company is absorbing a significant year-on-year sales decline as it works to mitigate the industry downturn. The Taiwanese company reported Q1 revenue of NT$5.49 billion (€147 million), down around 27% year-on-year, following a rollercoaster start to the year. Sales fell sharply by 44% in January and 22% in February, before easing to a 17% decline in March, hopefully an early indication that the steepest phase of the downturn is passing.

The persistent difficulty of the economic conditions in the bicycle industry has forced German rim producer Schürmann to close down its operation.

A strong industry ecosystem thrived in Taiwan's bicycle industry for decades, enabling the successful launch of start-ups like Hyena. This ecosystem was damaged during the inventory crisis and Hyena CEO Charlie Chuang is calling for a rebuild of this system. Today, his company is one of the few Taiwan-based full e-drive system suppliers serving American and European customers.

In the early days of e-bikes, the race was simple: more torque, more watts, more bragging rights. But today, the real battleground is somewhere else entirely, efficiency, intelligence and rider safety.

After filing for insolvency in February 2026, Frog Bikes has secured a buyer to continue its legacy as the royally-endorsed United Kingdom kids' bike brand. The brand's acquisition has been confirmed by Frasers Group, a conglomerate owned by British billionaire Mike Ashley.

Giant Group's financials continue to reflect the significant headwinds the industry is facing as the glut drags into a third year. The company reported Q1 2026 revenue of NT$12.52 billion (€336 million), down around 25% year-on-year, following steep monthly declines of more than 20% in January and 40% in February.

Taiwan is future-focused, that much was apparent to attendees of the Taipei Cycle Show 2026. But beneath the optimism, export declines and changing production chains show the nation's bicycle sector is in transition. Production value is increasingly generated beyond Taiwan's borders, as manufacturing shifts to neighbouring markets such as China, Vietnam and Europe through Taiwanese-led supply chains.

The China Cycle Show 2026 can count on more international interest than before. Driven by the sports market and the country's fifteenth five-year plan (2026-2030), local manufacturers have recognised the value of brand building, a trend quickly being adopted by other categories. The nation's shop window to the rest of the world showcases the progress of its bicycle industry.

Volatile trade policies, a challenging market environment, unfavourable currency effects and intensified competition shaped Bosch Group's 2025 financial results. Against this backdrop, their expectations for 2025 have not been met, and sales revenue rose slightly by 4.1% after adjusting for exchange-rate effects. Bosch eBike Systems CEO Claus Fleischer gives insight into what this means for the e-bike industry.

All indicators for the 2025 French market were negative. The total market volume decreased by 6%, while the revenue was down 4.8% year-on-year. The average retail price declined slightly, and the e-bike sales dropped 16%. This contraction comes amid a challenging economic environment but also reflects a more structural shift: the end of the post-Covid catch-up effect and the withdrawal of purchase incentives.

在德國產業組織宣布將於2027年舉辦「指標性全球貿易展」後，Eurobike相關爭議進入新階段。此決定源於Eurobike主辦單位Fairnamic與德國自行車產業協會（ZIV）、德國未來自行車協會（Zukunft Fahrrad）及德國自行車代理商組織（VSF）之間的分歧。最新發展顯示，歐洲未來可能回歸雙展並行的模式，類似2008年前德國科隆自行車展（IFMA Cologne）與Eurobike並立的局面。

British bicycle manufacturer and industry barometer Halfords Group UK reports strong performance in its bicycle segment for FY26 (April 2025 - April 2026). The Group says sales have increased across its core industries of automotive, retail and leisure, but none have seen as much progress as its cycling division, which climbed 6.4%.

Contrary to almost all other European countries, the Belgian bicycle market is performing very well. After the 2022 peak, the market bounced back to a pre-pandemic level, and has not been affected by the sustained decline seen in Germany, Italy and the Netherlands. In 2025, the Belgian market even experienced a 7.1% increase to 578,737 units in total. What made this Belgian miracle?

Decathlon S.A. reported steady growth in 2025, even as market development across the sporting goods and bicycle sectors remained uneven. The French retailer reports increased revenue and profitability. At the same time, limited disclosure around category-level performance, especially in cycling, leaves open questions about where that growth is coming from and how sustainable it may be.

The Bulgarian bike sector is steadily developing these days despite the existing challenges and a serious overstocking in the local market. In fact, the industry and major local manufacturers have gone through an extremely dynamic and challenging period. After the euphoria of pandemic sales, the sector has faced supply chain disruptions, overstocking and macroeconomic headwinds. Despite the decline in sales volumes, the trend toward electric bicycles and micromobility offers some optimism, with the European market expected to double by 2030.